Jeff Rogers, president, YRC Freight (left) and James Welch, CEO YRC Worldwide (right) unveil the new logo.
YRC Freight driver Lloyd Monsees shows off the new driver uniform in front of a rebranded tractor.
The introduction of YRC Freight is more than a name and logo change — it’s a new company. Although we are just now rolling out the new brand to the market, we have already built a solid foundation for our new service culture by focusing on the basics: Pick it up on time, deliver it on time, undamaged. If mistakes happen, recover quickly. And do it CONSISTENTLY!
This internal change in focus has already improved service performance and customer perceptions. In the last five months with new leadership in place, we have recorded consecutive month-over-month improvements in:
“Moving freight is our heritage, what we do best and the key to our future. Our new name, logo and branding program publicly demonstrate the unification of a new company and culture that aligns perfectly with our strategy moving forward,” said Jeff Rogers, president of YRC Freight.
We are the original LTL Experts and we intend to regain our leadership position. We’ll do it by delivering flexibility and reliability to your supply chain through our comprehensive North American coverage and broad portfolio of expedited and specialized LTL services.
“Our new name reflects our passion, our purpose and our commitment to regain our role as leaders in the industry. Freight is our business and now it is in our name,” said Rogers. “We will work to keep our brand promise of ‘Confidence Delivered’ with every shipment, every day.
