YRC Worldwide announced today that YRC is the new brand name for the combined Yellow Transportation and Roadway network. The company also confirmed that YRC is ahead of schedule to successfully integrate its national networks by early spring.
"With more than 160 combined years of moving big shipments and 38,000 transportation professionals, YRC represents the most collective expertise in the industry," said Bill Zollars, chairman, president and CEO of YRC Worldwide. "More customers rely on YRC for large shipments than any other provider, and one integrated network allows for even greater coverage and shipment density. By integrating Roadway and Yellow, we gain efficiencies and capabilities that position us to support our customers now and as the economy improves."
New brand name and visual identity for Yellow and Roadway
"Back in the 1920s and '30s, Yellow and Roadway established themselves as innovators—the companies that led the developing transportation industry," said Greg Reid, executive vice president and chief marketing officer for YRC Worldwide. "Today, that reputation for innovative excellence and heavyweight expertise carries forward with the new brand name. YRC expresses the combined strength of Yellow and Roadway and represents our integration of networks, services and capabilities."
"The visual identity for YRC features the highly recognized and trusted orange of Yellow and blue of Roadway," said Reid. "Customers will still see the familiar Roadway and Yellow marks as we transition branding elements, but they'll soon be able to identify with YRC through customer service, sales and other interactions."
Reid says a new customer website will makes it debut soon. Roadway.com and My.Roadway.com customers will automatically be directed to yrc.com in early February, and MyYellow customers will be directed to the site beginning in March.
Integration progress
Since October 2008, we have opened 80 shared service centers to manage the combined YRC network; these serve as a single interface for Roadway and Yellow customers. On completion, the combined network will boast around 450 YRC service centers, almost 100 more service centers than the individual Roadway and Yellow networks. In large metropolitan areas around the country, the nearest YRC service center will be 20 percent closer to customers, enabling quicker pickups and deliveries, increased flexibility and reduced emissions.
As a part of the integration process, YRC also has added more than 21,000 new direct service points. The result is the ability to serve more communities and provide customers improved transit times and additional access to services.
"Our customers are reacting very positively to the integration," said Zollars. "We're delivering and will continue to deliver on our promise to provide them simple, flexible shipping solutions, prompt pickups and greater service quality."
